Today I will be talking about how to create a media kit! It is pretty straight forward. You want to have a very clean design and make it very straight to the point.
Stock Photo by Claire Rodahaver Photography
What Is a Media Kit?
When you have your own brand/blog you have to know how to market your brand. A media kit is a tool you can use to pitch to companies and larger brands so that they can see what you can offer to them. This is basically a resume for your brand/blog. You want to make it attractive and readable so you can engage perspective clients.
How To Create A Media Kit?
I used Microsoft Word to create mine but you could use Adobe Illustrator or even Photoshop. Creating text boxes helps you move text around in order to place it where you want it to be.
What Does a Media Kit Include?
- Bio – This will be an introduction of your brand/blog and yourself. This will be about a 2-3 paragraph synopsis of what your brand/blog represents and what makes you unique. You will also include your location at the bottom.
- Logo – You want to add your brand/blogs logo to the top of the page. This will make it loud and clear whose media kit this is.
- Photo – This will be a high quality photo and should be a head shot, not a full outfit photo.
- Social Media Stats -This is a huge part of the media kit. You want to show companies that you have a presence on social media and that they will benefit from using you as a influencer. Include Instagram, Twitter, Facebook, Site Views and Instagram. You can include more if you would like but those are the main ones! Make sure that these stats are accurate (make sure to use google analytics for site views).
- Past Collaborations – This will show the brand what kind of work you have done in the past. This should be a list of companies you have worked with previously or you can add the dates if it was a long term commitment. You also want to only show relevant collaborations. If you are a fashion blog but you did a collaboration with a ice cream company this won’t be a great example to show a clothing store why you should represent them.
- Rates – This is a iffy subject for some people but if you want to get paid as a blogger you need to make it known that you do not create content for free!! You should make a media kit without the rates and then a second one with rates. The media kit with rates should be sent when a brand contacts you first or if this is a second contact when they have said they are interested in a collaboration.
- Contact Info – You want to add your blog’s website link as well as an email address associated with your blog. This can be a Gmail account that you can create fairly quickly!
Here is a look at a blank version of my media kit.
If you have any questions be sure to leave a comment and I will do my best to help! I hope that this post about how to create a media kit will help you score some collaborations in 2017!!